Who doesn't love a good story?
I know I sure do – and I especially love helping clients tell their stories through well-designed company brochures and collateral materials. From compelling covers to strategically defined interior spreads, my goal is to help my clients capture, retain and inform their audience's attention. Working directly with the client, my first step in the design process is to begin building the foundation on which the project will be developed. I start with the following questions:
1 | The client: What does your company stand for and what challenges does it face?
2 | The target audience: Who is your target audience and what do they need?
3 | The common thread: What does success look like for you and for your intended audience?
After gathering this information, I’m ready to begin creating, always with the end goal of delivering a stunning, smart piece that will effectively communicate the client’s message and have the kind of staying power the client desires. For me, this is the beauty of brochure and collateral design. Whether you have a large or small budget, I can deliver creative solutions that will let your products/services shine through .